Take a look at this shot – they called it “The Bohemian Rhapsody” and at 11:30 at night with a little bit of celebratory alcohol in the system this took a while to sort out.

Its good but it could be better. And it’s all in the eyes. “Make love to the camera” is a great cliche of photo-taking but the camera does love it when you make eye contact. Look at the guy in the top row. He’s looking into the camera and you’re drawn to him. It’s the same as when you are having a conversation with someone and they don’t look at you – things get awkward. But when they look at you everything goes better.

So resist the temptation of the screen, look at it after the shot. Make love to the camera and look it straight in the eye while you’re doing it. 

That’s when the magic happens.